Leadership News, Features, and Interviews

A marketing executive with a background in IT and sales can be strategically equipped with the right skills to bridge the gap between sales and marketing, aligning both towards a more dynamic vision for innovation, agility and digital transformation.

Marketing executives and employees are not seeing eye-to-eye when it comes to sales and marketing priorities, a new study from HubSpot found.

Former Nestle and Samsung CMO, David Morgan, is joining the Shopper Media Group as chairman.

AANA CEO, Sunita Gloster, is switching the advertising association for Network Ten, taking up a role as chief commercial and strategy officer at the embattled broadcaster.

There’s a pin coming to pop the martech and adtech bubble, according to Marketo CEO, Steve Lucas. And it’s going to be platforms focused on engagement and integrated revenue generation, over adhoc experience apps and execution engines, that will feel it least.

​Innovation happens in the space within the mess, according to IAG’s director of human-centred design.

Companies with a ‘design seat’ at the highest levels of decision-making, and tout a ubiquitous ‘design thinking mindset’ throughout the company are resonating with customers, according to Forrester principal analyst Ryan Hart.

Yet another one of Australia’s top marketers, Simon Cheng, has announced he’s leaving his position as head of marketing at P&O Cruises for a new executive-level marketing post in the food retail space.

World Vision has recruited Officeworks former CRM and digital marketing leader, Teresa Sperti, as its first chief marketing officer in a bid to ramp up digital investment and deepen ties with its supporters.

ANZ has confirmed its new general manager of group marketing, customer insights and analytics as its most senior marketer following the departure of Louise Eyres.

Performance marketing vendor, AdRoll, is on a mission to simplify marketing technology to power growth for its customers, according to the company’s newly appointed president, Toby Gabriner.

HCF has confirmed it’s on the hunt for a new chief marketing officer following the departure of Jenny Williams after two years in the role.

CMO is in the final stages of collating responses to our inaugural State of the CMO insights survey and we’re calling on Australian marketers to help us by sharing their views on how things are really going locally.

Save the Children’s director of marketing and fundraising, Nicole Brasz, is swapping not-for-profit for education and has left the company after a three-year stint.

The first thing you notice when you start talking to Box CMO, Carrie Palin, is her knowledge of digital marketing and the way technology and data can facilitate how a business finds relevance, scale and growth. But surprisingly, it was Palin’s passion for building her team and a familial culture that rewards failure as much as success, along with her commercial attitude and belief in the strategic role CMOs must play today, that really captured our attention.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.

It’s official: Oracle is joining the throng of marketing and enterprise technology players jumping aboard the artificial intelligence bandwagon. We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is headed, and what it all means for CMOs.

Brands looking to foster stronger customer ties should start by looking inside their own four walls and build advocacy from the outside in, Marketo’s CMO claims.

Tempering short-term expectations of technology and ensuring staff can not only access customer insights, but act on them in any channel, have been key learnings in customer experience for La-Z-Boy.

The majority of CMOs leading global brands say they are unsatisfied or very unsatisfied with customer retention rates, but aren’t doing enough to decrease churn and capture increased consumer wallet share, new research has found.

Connecting organisational dots, cutting through complexity and removing corporate hierarchies are just a few of internal changes CMOs are tackling in order to bring the next generation of marketing into their enterprises.