Leadership News, Features, and Interviews

Over the last 130 years, the National Geographic brand has built strong emotional engagement with people all over the world, buoyed by its iconic and visually compelling print product.

Leading Australian marketer John Broome has left his role as CMO of Unilever just over a year since his appointment.

Every organisation looking to become a successful experience-led business needs a combination of context, the right experiences in real-time, and technology integration that drives innovation, Adobe’s digital marketing chief says.

A desire to stand out from the industry, disrupt the mobile carrier market and become more customer-led has seen T-Mobile invest in a digital technology and cultural transformation program that has doubled its customer base.

Melbourne-based Swinburne University this week became the latest in a string of Australian tertiary institutions to announce it’s ​rolling out Adobe’s Marketing Cloud suite ​as part of a digital transformation aimed at better customer engagement. Its CMO, Sarah Graham, shares how she got the investment and cultural change over the line.

A/NZ managing director of cloud-based music platform Pandora, Jane Huxley, is leaving her role to pursue other opportunities.

​Rebranding six distinct brands globally into one streamlined entity isn’t a task for the fainthearted. But add in Brexit, a rapidly evolving fintech market, the need to shift from acquisition to more lifecycle-led marketing, and the adoption of programmatic advertising, and you’d be right in thinking OFX marketing chief, Rebecca Shears, has her work cut out for her.

Artificial intelligence, robotics, and the Internet of Things will place increasing pressure on job security, forcing companies to rethink the way they upskill staff and effectively manage talent, according to a panel of experts at ad:tech Sydney 2017.

The proliferation of disruptive and on-demand alcohol delivery methods is placing increasing pressure on traditional brewery companies like Anheuser-Busch InBev to rethink the ways they engage customers with their global beer brands.

Nova chief marketing and digital officer, Tony Thomas, is excited about the array of consumer insights being presented to the radio station owner through digital connectivity and capability. But with so much data at the marketer’s disposal today, he agrees the big challenge for marketing teams is knowing what data to read, and what action you want to take from the insight as a result.

REA Group has recruited its first chief marketing officer, appointing former NBN Co marketer, Kieran Cooney, as part of efforts to extend the brand’s reach.

​How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.

Marketers need to stop using outdated metrics and instead harness measurements that showcase their effectiveness in customer engagement, Marketo’s global CEO says.

PricewaterhouseCoopers Australia has created an advisory board to 'turbocharge' its CMO advisory practice.

Marketers, strategists and heads of product from as broad a range of businesses as DDB Group and MediaCom to Fonterra, IAG, Carnival Australia and Google are among the 30 new recruits to this year’s Marketing Academy program.

How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.

Australia's healthy fast food chain, SumoSalad, has joined the ranks of Australian organisations to appoint a chief customer officer.

​More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.

Marketing automation may have helped reduce the gap between sales and marketing teams, but it’s also causing many marketers to think too linearly about their customers, according to Domo’s VP of marketing.

Ten major multimedia brands have signed up to media and marketing industry foundation, UnLtd, and its social impact partnerships for 2017, which aims invest over $100 million into addressing youth disadvantage.

Customers don’t just want a user-friendly experience, they want to be thrilled and delighted. But an increasingly data-focused culture is seeing more and more brands missing the mark, experts warn.