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  • Embracing the new era of in-moment marketing

    During the recent CMO Momentum conference, SAP Customer Experience Vice President of Marketing, Asia Pacific Japan & Greater China, Jennifer Arnold, shared how brands can journey into the era of in-moment marketing.

    SAP Customer Experience

    The key concerns most marketers face today include having a single view of their customer, ensuring that their customers trust them with their personal data, creating a customer for life, responding to customers who use 'digital channels' first in all their engagements, and seamlessly connecting the front office to the back office. Only SAP Customer Experience provides a complete solution set to address the concerns that are shaping today's customer experience.

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State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Hello I am FELICITY MARCURLY, from Arizona . I ampublicizing this amazing testimonial of my life to you because iknew of so many people ...

Tina Patrick

Facebook unveils 'Here Together' campaign in Australia

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Hope it will be available soon

frank smith

Looker eyes benefits of machine learning to connect with customers

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Future is here

gloria backer

Looker eyes benefits of machine learning to connect with customers

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Personally, I would say so many tools that allow users to communicate across multiple feeds and engage with followers. Many of the progra...

penny q

The Iconic: becoming customer-focussed transformed our business

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Very informative, thanx

Hunter

The Iconic: becoming customer-focussed transformed our business

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