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The power of generosity in marketing

Over the past 10 years, gifting has grown to be a popular social media and influencer marketing strategy. Brands will enter contra agreements with influential social media personalities, send samples ...

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  • Beyond the Cookie: How Australia Marketers and Publishers View Identity and Privacy

    Lotame

    Lotame delivers flexible data solutions to future proof connectivity and drive performance across all screens. Marketers, publishers, and platforms rely on our innovative and interoperable solutions, powered by our identity platform, to onboard, enrich, and address audiences. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

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I love this they way you explain how Customer loyalty helps your business to grow. We all must know about loyalty marketing and loyalty ...

Hudge Fund

Report: Marketers failing to realise the benefits of customer loyalty programs

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Great job is really nice to read this kind of blog I really appreciate it.

Social Media Agency Philippine

The power of generosity in marketing - Business leadership - CMO Australia

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Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

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Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

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Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

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Blog Posts

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

The power of generosity in marketing

Over the past 10 years, gifting has grown to be a popular social media and influencer marketing strategy. Brands will enter contra agreements with influential social media personalities, send samples to celebrities and sports stars and generously invite people with engaged followings to press trips and luxurious events.

Ammar Issa

AMR Hair and Beauty founder, CEO and managing director

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

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