Digital Marketing News, Features, and Interviews

I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but you're probably not.

During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.

How can you know if a customer is thinking about defecting from your products or services? Is it possible to predict this attrition, or even stop it in its tracks?

After dumping Facebook a little less than a year ago, General Motors is back, running an advertising test on the social network.

Improving users' experiences is no justification for using consumer information in big data projects, according to Europe's top data protection officials.

Lenovo Australia has claimed its adoption of Adobe’s Marketing Cloud has helped it exceed search engine marketing targets by more than 30 per cent in its first three months.

Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.

More than half of Australian companies are increasing their overall marketing budget this year, and with it their investment into digital marketing technologies, a new survey reports.

Cloud-based marketing automation vendor Marketo's plans to raise up to US$75 million in an initial public offering could influence larger companies to acquire the company, including Salesforce.com and SAP.

Global Internet advertising spend is expected to exceed US$113bn (AUD$108.39bn) this year as marketers truly embrace digital as the mainstream channel for communication.

Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system.

More than two-thirds of adults trust brand or product recommendations from friends and family but are suspicious of brands served up through website and text-based advertising, a new survey claims.

This week's round-up of marketing news around the globe looks at why CMOs are analytically challenged, the rockers of content marketing, mobile tagging and more

Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.

Greg Smith is The Co-op's first CMO in its 55-year history. It's no wonder his to-do list stretches a mile and includes everything from brochures to outlet transformations, Facebook strategies and more.

When your sole customer touchpoint is an email address, it’s only natural your marketing strategy will rely heavily on digital marketing. So for Hoyts Kiosk, investing in a comprehensive and customised email marketing platform was not only a no-brainer, but a decision that has boosted customer acquisition and retention, and helped to drive rapid growth in the company.

The UK-based Superdrug retail chain is rolling out free Wi-Fi with the aim of improving in-store customer satisfaction and communication.

CMOs need to create an analytical framework and master data management strategy, as well as build an insight-based team, if they’re to successfully do the job confronting them today, a new report claims.

Working with and making business decisions based on data is good for your company's bottom line. Companies that have embraced a data-driven culture--rating themselves substantially ahead of their peers in their use of data--are three times more likely to rate themselves as substantially ahead of their peers in financial performance, according to findings by the Economist Intelligence Unit in a survey sponsored by Tableau Software.

Marketers who bypass their own IT department are missing an opportunity to invest in more worthwhile brand activities, OpenText’s CMO claims.

Few tech industry buzzwords have gotten as vigorous a workout as "big data," but while the hype remains plentiful, it is starting to give way to real-life successes as well as formal ways companies can develop big data strategies, according to a number of IDC analysts.