Digital Marketing
How much would you pay for cat videos? A BILLION dollars? Probably not, but YouTube is betting that users are willing to pay for some premium original content that they currently enjoy for free.
Social Media
Australia’s Retail Food Group (RFG) has built an in-house digital team and its first social media command centre as part of efforts to grow its brands online.
Digital Marketing
Some Google Glass users are less than thrilled with the computerised eyeglasses that supposedly will replace the smartphone one day.
Digital Marketing
UK-based airline group, easyJet, is trialling mobile boarding passes for passengers but they have to first use an easyJet app to do it, which doesn't run on Windows or BlackBerry phones.
Social Media
Local marketing is experiencing as much of a transformation in the digital and social media age as consumers and corporates.
Social Media
When Lorna Jane’s digital strategist, Sam Zivot, joined the retail business just over three years ago, it had 80 Australian shopfronts, was in the midst of rapid growth and was just starting to realise the importance of online engagement.
Digital Marketing
More than half of digital marketers spend less than five per cent of their budget on optimisation activities despite growing signs these lift customer conversion rates, a new report claims.
Social Media
Twitter is expanding its self-service advertising platform so that any business in the US can pay the site to promote its accounts and tweets.
Digital Marketing
UK-based start-up, Eureka Mobile Advertising, is tapping into the lucrative mobile advertising space with new phone utility that it claims monetises the idle screen to deliver content to target subscribers.
Digital Marketing
Australia’s advertising associations are warning marketers to ensure they are prepared to deal with new privacy laws, which come into effect in Australia from March next year.
Digital Marketing
One of the stumbling blocks for any small business is how best to utilise your limited resources to contact, communicate and manage new and existing customers.
Social Media
Salesforce.com is taking steps to round out its Marketing Cloud by connecting social media monitoring and social advertising with its core CRM (customer relationship management) software through a new product called Social.com.
Digital Marketing
Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released by the Digital Advertising Alliance (DAA).
Social Media
Multi-channel integration and mobile are top of mind for marketers, but CMOs still need to do a better job of bringing teams together to deal with the modern customer, according to a new report.
Social Media
Google and not Facebook could lead the way in defining a ‘database of affinity’ that brings new rigour and understanding to brand advertising, a Forrester Research analyst has claimed.
Digital Marketing
Canon has embarked on a phased upgrade of its underlying digital platforms to support its largest-ever consumer marketing campaign aimed at changing the way customers engage with the brand.
Social Media
In the second of CMO’s series on marketing chiefs at fast-growing companies, we talk to Andrew Sinkov, VP of marketing at apps producer Evernote, about why customer ambassadorship is key in its communication strategy.
Digital Marketing
IT decision makers are not the only drivers for big data adoption as the marketing department is also playing a large part in this, according to IDC's Australia telecommunications group associate director, Dustin Kehoe.
Digital Marketing
More than 25 years after Apple introduced "Knowledge Navigator" as a concept that envisioned the future of computers, Intel has reintroduced the concept as the future of smartphones.
Social Media
The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.
Social Media
Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
