Digital Marketing News, Features, and Interviews

What does it mean to be sane? It's a challenging question, and one Rachel Green hopes everyone will think about when they view her organisation’s new logo and brand identity.

Knowing customers better, harnessing their product and membership usage to personalise engagement and building out differentiated products is firmly in the sights of AusCycling after deploying a data analytics platform.

All the latest martech, adtech and customer technology news from Lunio, Optimizely, Zendesk, Genesys, Heyday by Hootsuite, TrafficGuard, Regie.ai, SmartCommerce and Myxx Solutions.

Marley Spoon is making a global investment into building its own first-party data hub, selecting mParticle as its technology partner to deliver a new customer data platform (CDP).

A growing desire to go beyond the surface when it comes to diversity and inclusion, sustainability and technology and realise authenticity in totality is driving visual imagery and video creation and utilisation in this next normal. That’s the view of Getty Images and iStock head of creative insights Asia-Pacific, Kate Rourke, who catches up with CMO.

Companies claiming environment and sustainability claims they can’t back up are being put on notice by the Australian Competition and Consumer Commission (ACCC) as it commences a fresh sweep of the Internet to scour for misleading online business reviews and marketing.

Marketers are utilising less martech platform capabilities on average than ever, with rates dropping 16 per cent to 42 per cent over the last two years, Gartner has found.

As a retail-focused home appliance maker, Fisher & Paykel has had to be satisfied with having only limited connections to its customers. But in a world where relationships are critical, and first-party data is key, such a hands-off approach is bringing diminishing value.

All the latest martech, adtech and customer technology news from Livewire, Trendii, Sendinblue, Contentsquare, Qlik, Databricks, Microsoft, UiPath, Flatfile and Toluna.

When Salesforce first launched more than 20 years ago, it heralded not just a new way of recording customer data but was also only the second prominent example of the nascent software-as-a-service model. Twenty years later, SaaS has become the overwhelming choice of delivery model for software vendors. But the needs of marketers and sales chiefs has evolved from needing to record the experiences of customers, to helping create them.

The Interactive Advertising Bureau (IAB) of Australia is warning attention measurement is not yet ready to become an industry standard given the lack of maturity and inconsistency in how it’s understood and being used.

A 54 per cent uplift in shoppers and above-average category brand penetration are two of the results luxury jewellery and home wares retailer, Georg Jensen, is using to prove the case for returning to outdoor media in 2023.

The potential of physical availability rather than pure mental availability, is key to how Nova’s recently installed chief growth officer, Adam Johnson, is looking to propel growth.

Active Super is looking to up the ante on member engagement with a new online data visualisation tool providing greater transparency on how and where a member’s money is being invested.

All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function.

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform.

Sometimes you don’t need a large marketing team to accelerate growth – especially if you have a household name to give you a nudge in the right direction.

Although King Living had an online presence for many years, it was a brochure-style website. Digital functioned as a home for the product guides rather than a separate but related experience for the premium furniture designer and manufacturer.

Most brands globally still don’t have an appropriate handle on the wealth of data they have available and should be revisiting their data governance and compliance if they’re to avoid falling foul of the regulators.

Analysts and industry commentators are throwing their backing behind Adobe's recent acquisition of Web-first collaborative platform, Figma, for approximately US$20 billion, describing the deal as a coup.