Delivering a personalised experience digitally at The Athlete’s Foot is not about replicating what has become a highly successful in-store experience, it’s about meeting a customer’s next unmet need.

Citibank is raising the bar on targeted customer engagement by offering location-specific dining recommendations to consumers signed up to its dining loyalty program.

Virgin Australia has confirmed the acquisition of Australian data analytics consultancy, Torque Data, for an undisclosed sum.

Qantas’ Red Planet customer and marketing analytics business is expected to turn a profit in its first year and has already helped Australian book retailer, Dymocks, improve its marketing campaign efforts, the airline has revealed.

Optus has attributed its decision not to renew a partnership with Qantas’ Frequent Flyer program to plans to evolve its own customer loyalty offering.

Loyalty programs have not adapted to the digital age and are failing to engage customers, according to a recent study by Capgemini Consulting. The report, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age, identified participation rates in loyalty programs are frequently low, with 89 per cent of social media opinions on loyalty programs reported as negative.

Prompted action via eDMs is a “vicious circle” that only encourages “bad loyalty”, according to Bookworld CEO, James Webber.

UK-based supermarket Morrisons' Match & More scheme, launched late last year, lets customers collect points, which can be exchanged for vouchers in store, as well as price match Aldi, Lidl, Sainsbury's and Asda – all from their mobile phone.

Baskin-Robbins has overhauled its agency stable and will unveil an online ordering system and digitally driven customer loyalty program this year as it looks to aggressively grow its Australian brand presence.

It’s the primary objective of every retail organisation: To recognise and personalise the shopping and brand experience of every customer, whatever the channel, whenever the interaction, and in a seamless and dynamic way. And that’s exactly what Australian fashion retailer, The PAS Group, is looking to do.

Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.

Customer loyalty programs and the data opportunities they present are taking centre stage at the Super Retail Group as the organisation looks to drive more personalised engagement across its brand portfolio.

A new Australian-based consulting group has opened its doors to help marketers and organisations get a grip on their customer experience ambitions.

Qantas has confirmed the launch of a new audience data management and media buying business, dubbed ‘Red Planet’, off the back of its customer loyalty program.

Woolworths’ 50 per cent stake in analytics firm, Quantium, is helping the supermarket giant tailor the shopping experience to the needs of customers, its CEO said during a financial results announcement.

Baskin-Robbins has appointed a new marketing chief in Australia as it looks to build out its presence and revamp its customer loyalty program locally.

Qantas has confirmed it will not sell-off a portion of its highly lucrative Qantas Loyalty business even as it reports a multibillion dollar net loss in its 2013/2014 annual report.

Telstra will announce a new chief marketer in four to six weeks, Telstra CEO David Thodey said this morning.

Big data has the ability to generate big opportunities for marketers, customers and wider society, but without organisational change we’ll all struggle to utilise it effectively.

Recognising customers regardless of channel, and engaging with them in a personalised and relevant way, has been a huge challenge for marketers. But thanks to a new campaign management platform and single view of the customer, these are becoming realities for US-based beauty products retailer, Ulta Beauty.

We talk to four brands running customer loyalty programs to find out what they’re doing to meet the changing needs of more technology-savvy, increasingly mobile customers.