Customer Loyalty Programs

Report: 4 ways to generate customer loyalty

The top four actions for marketers to generate loyalty are ensuring quality of product or service; making customers feel important when purchasing; fostering consumer belief in brand; and offering value for money.

Digital Marketing

Predictions: 8 digital marketing trends for 2018

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.

Digital Marketing

How Country Road is driving instore sales with digital loyalty innovation

The rise of global fashion retailers in the Australian marketplace is placing increasing pressure on local brands to find more innovative ways to boost loyalty and drive engagement, which is what Country Road achieved recently by leveraging Stocard’s mobile loyalty technology.

CMO50 2017 #26-50: Paul Stern

Paul Stern’s proudest moment in the last 12 months was representing Kathmandu at the European Outdoor trade show. The reason? He’s spearheading a transformation of the outdoor clothing and accessories manufacturer and retailer’s international go-to-market strategy.

Leadership

Virgin Velocity program gets its first CMO

Virgin’s Frequent Flyer program division has appointed Former American Express VP of consumer acquisition and product development as its new chief marketing officer.

Digital Marketing

How Landmark Group is transforming marketing through loyalty

Customer loyalty has become the data and analytics engine helping retail conglomerate, Landmark Group, breaking down barriers between its brands and helping marketers engage in increasingly sophisticated and personalised activities with customers.

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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