Digital Marketing
Nearmap has unveiled streaming 3D online and previewed artificial intelligence (AI) technology which could be a game-changer for marketers.
Customer Experience Management
The Government is looking to AI as the next step in its Digital Transformation Strategy.
Digital Marketing
Where human outcomes are the goal, black box algorithms should not be allowed, said a data scientists from the University of Sydney.
Digital Marketing
SXSW 2019 has confirmed the extent to which technology will impact every aspect of our lives in deep and profound ways. I’m 15 sessions in, spanning a range of topics from flying vehicles, smart cities, neuro-science, nano-technology, to how the CIA uses creativity to solve complex counter-terrorism challenges.
Digital Marketing
Brands must take care not to perpetuate outdated and harmful gender stereotypes as they increasingly utilise humanised voice-activated devices and artificial intelligence (AI) in every part of our lives, Landor’s strategy chief warns.
People
Organisations are fast shifting from the ‘pioneering’ phase of testing artificial intelligence (AI) applications into implementation as a way of digitally transforming their businesses, IPsoft’s chief commercial officer, Jonathan Crane, believes.
Strategy
Artificial intelligence (AI) might be the current marketing buzzword, but it shouldn’t be implemented for the sake of it, or be used to replace humans for customer experience (CX). Rather, AI is facilitator for a better CX.
How to bring AI and machine learning into marketing and customer engagement was the subject of the latest CMO roundtable in Sydney, sponsored by Sitecore. Here are pictorial highlights from the event.
Leadership
CMO joined forces with Sitecore to run the latest leg of our roundtable series in Melbourne, entitled 'Harnessing AI for customer engagement'. Here are a selection of images from our intriguing discussion
Strategy
An AI project aimed at improving business processes by automatically recognising and tagging thousands of images used across its sites has resulted in a host of unexpected customer experience benefits for Carsales.
Digital Marketing
Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).
Digital Marketing
It’s the public search results Google displays to consumers every day that ultimately provide the best transparency check around the search giant’s impact and role in society, its search chief claims.
Strategy
UBank has launched its third artificial intelligence-based customer assistance offering and what it claims is the first digital human home loan application assistant.
Leadership
One of the world’s biggest seasoning manufacturers is launching an AI-powered flavour development platform later this year.
Digital Marketing
Tennis fans have the opportunity to play against the greatest tennis players in the world on a virtual Rod Laver Arena, thanks to a partnership between the Australian Open and Infosys.
Digital Marketing
It can’t be easy establishing a brand, and a marketplace, for a product that is not only illegal in many countries, but also banned from traditional marketing channels.
Digital Marketing
We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.
Digital Marketing
Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.
Digital Marketing
Three in 10 A/NZ marketers are tapping artificial intelligence (AI) to improve customer experiences even as a third feel the pinch of balancing personalisation with privacy, a new report has found.
Digital Marketing
Whether your brand is responsive and entrepreneurial in market, engages in strategic brand building or invests in digital or traditional media channels, consumers are going to increasingly want to “talk at you”, UM’s CEO, Fiona Johnston, believes.
Customer Experience Management
CUA is continuing to invest in customer experience and digital innovation with the extension of its virtual assistant trial in its health business.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
