Leadership
Bega Cheese has expanded its product line-up and now moved into the honey aisle with the arrival of B honey, its 100 per cent Australian honey sourced directly from local beehives. And in the process, developed a high-tech bee hive to protect local honey bees.
Strategy
Managing stakeholder expectations around the artificial intelligence (AI) journey, embracing an iterative approach and building internal capability are key lessons David Jones has learnt after transforming its customer service approach.
Leadership
There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.
Digital Marketing
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
Digital Marketing
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
Leadership
UBank is embracing the industry shift to Open Data through a partnership with Australian fintech, Basiq, leveraging machine learning (ML) to give customers a more complete picture of their finances.
Digital Marketing
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow.
Digital Marketing
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology for technology’s sake can wind up being a costly exercise with no point.
Digital Marketing
For most women, a bra is a very personal and rarely spoken about thing. So to use artificial intelligence (AI) for not only determining a better bra fit for women, but for personalising the marketing journey, could easily have flipped over the line from helpful to creepy.
Digital Marketing
Shifting to evolving and intent-based customer journeys, automated product recommendations and re-engaging dormant subscribers are just some of the ways leading retailers are tapping artificial intelligence (AI) to lift their customer strategies.
Digital Marketing
For a provider of loyalty programs across some of the biggest brands in the world, it’s pretty important Aimia gets personalisation and customer engagement right.
Leadership
Several Australian businesses including NAB, Commonwealth Bank, Telstra and Microsoft are trialling a series of eight principles aimed at driving more ethical use of artificial intelligence (AI).
Leadership
In order for artificial intelligence (AI) to effectively engage with humans and keep their attention, they need to look more human-like, David Hanson, founder of Hanson Robotics, said today at CEBIT in Sydney.
Digital Marketing
All the latest martech and adtech news this week from ONE, Adobe, Falcon.io, Contentserv and Onedot, RRD and ActionIQ, Salesforce, Mailgun and ActivePipe
Leadership
It is incumbent upon business leaders and Australian organisations to put diversity and the ethical implications of artificial intelligence (AI) at the heart of innovation if we’re to ensure the world’s third major disruptive force is harnessed for human good.
Leadership
Technology is an enabler but it’s ultimately humans who dream and make the decisions that create positive – or negative – tech-fuelled innovation.
Digital Marketing
Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.
Digital Marketing
Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.
Digital Marketing
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger impact on brand loyalty than ease or effectiveness and is the critical piece in becoming a standout CX leader.
Digital Marketing
The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which constitutes about 80 million properties, and is performing more every day.
Digital Marketing
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
