The former CMO of Australian ISP, iiNet, has popped up in a new regional role for Mindshare.
Marketing budgets are set to grow this year as marketers look to embrace content marketing in earnest, according to the Australian Marketing Institute (AMI).
When it comes to being a marketing chief these days, emphasis is often placed on the importance of an analytical, data-driven approach. But for Wotif Group’s general manager of marketing, Michael Betteridge, success comes from having the best of both science and art.
NBN Co, the company responsible for rolling out Australia’s National Broadband Network, has confirmed the departure of its chief marketing officer, Kieren Cooney.
Australian shoppers are leveraging digital channels to make purchasing decisions even if the final sale is conducted in-store, a new report claims.
Woolworths has retained the top spot as Australia’s most valuable brand and Telstra has chalked up the highest growth of any local brand to date, according to the latest Brand Finance Global 500 list.
ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief.
The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.
Data analytics is being touted as the new ‘black magic’ of marketing, but there are still a range of Australian organisations struggling to get a handle on how to make data work for them.
A new Australian study into how the millennial generation uses social media platforms such as Facebook has found online representations are just as valid as those made face-to-face.
Optus has stressed the importance of customer advocacy for future growth after reporting improved customer engagement rates in its latest quarterly financial results.
David Jones has highlighted solid online and store sales growth in its latest financial results and announced new Webstore payment capabilities for its loyalty customers. The positive news comes during an otherwise tumultuous time for the retailer operationally, which has included share-trading controversy, the departure of its board leaders, the resignation of its CEO and news of a failed merger with Myer.
When it comes to enduring brands that have withstood the test of time, many of us think of 20th century luminaries such as Coca-Cola. But there is a much older brand out there that has not only remained relevant for the past 2000 or so years, it is also followed by one-third of the world’s population.
Premium drinks distributor, Diageo Australia, has confirmed Adam Ballesty as its marketing and innovation director following a four-month secondment to the role.
Nearly three-quarters of Australian loyalty program members are happy for organisations to analyse their data for personal benefits, but half don't want third-party organisations getting their hands on their information, new research has found.
Marketers should be focusing on generating business and problem-oriented content over thought leadership pieces if they want to influence the self-serve customer buying cycle.