Stories by Nadia Cameron

More than 90 per cent of global business executives believe digital will disrupt their business over the next 12 months, yet two-thirds mistrust their own digital strategy, new research highlights.

Programmatic advertising technology provider, RadiumOne, has set-up shop in Australia and revealed ninemsn as its first publisher customer.

Australian online tailor, InStitchu, is rolling out 3D body scanners across the country to help men find the perfect suit fit.

Personalisation is the current catchcry of marketers looking for a way to better demonstrate value to their customers. For the marketing team behind the Best Western group, it’s also the personality of each member location that provides the foundation for brand and customer success.

Large and medium-sized organisations are getting ready for Australia’s new privacy laws but concerns remain across the industry that smaller businesses still don’t appreciate the significance of the new legislation.

Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.

We talk to four brands running customer loyalty programs to find out what they’re doing to meet the changing needs of more technology-savvy, increasingly mobile customers.

Microsoft’s head of Business Solutions has stressed the importance of adopting a customer-centric view if organisations wish to deliver better and more meaningful interactions with customers.

Luxury holiday destination brand, Club Med, is increasing marketing spend on social media channels in a bid to further drive community engagement, according to its digital strategy leader.

Most marketers are aware of the importance of mobile marketing channels but nearly three quarters don’t have a formal mobile strategy in place, a new report claims.

When many of us think of direct selling businesses, a digital-first approach isn’t what springs to mind. But for the team at Amway, the world’s number one direct selling and multi-level marketing company, embracing digital is the key to ensuring its future.

Content marketing shouldn’t be considered a substitute for paid-for advertising, according to the founder and chief executive of the Content Marketing Institute (CMI).

CMOs are increasingly recognising the value of a strategic partnership with the CIO yet less than half share a common vision of how marketing and IT should work together, a new report claims.

Utilising big data to identify a range of personalised ‘next best offers’ for customers has helped deliver $22 million to Westpac’s bottom line, its head of customer relationship management reports.

The Iconic’s chief executive officer, Patrick Schmidt, has highlighted the importance of driving and measuring customer loyalty as it looks to take the next step as an online retail business.