Reclaiming Target’s heritage in affordable quality products and harnessing digital to get people to fall back in love with the brand is the sustained objective of general manager of marketing, Jamima White. And nearly 12 months into the role, she’s spearheaded new ways of working and a masterbrand strategy enterprise-wide in order to achieve it.

Brand renewal is firmly in the sights of Target Australia’s new general manager of marketing, Jamima White.

​​Any retail business will struggle if it does not truly understand its customer and ensures its brand proposition delivers what they are looking for, Target’s Kenton Elliot believes.

​One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.

Marketer Col Kennedy has returned to Cotton On after a stint with both Country Road and Grill’d.

It’s been two-and-a-half years since Wesfarmers appointed Kmart turnaround champion, Guy Russo, to institute a transformation of ailing sister department store chain, Target, and restore the 92-year brand to its former glory.

​Wesfarmers star Department Stores Division leader, Guy Russo, is retiring from his position as CEO overseeing both Kmart and Target.

Target is resetting its marketing strategy to actively seek “brave love with mass reach” and it’s going to use customer insights and digital to achieve it, CEO, Guy Rosso says.

Target Australia’s managing director, Stuart Machin, has resigned from the embattled retailer with immediate effect following the emergence of accounting issues in its last half-year results.

Restoring Target to its former glory could well come at some cost to Kmart, its new chief, Guy Russo, admits. But he’s equally bullish about turning the business around and claims both retailers can co-exist – even if it does mean stores could switch.

Wesfarmers is uniting its Kmart and Target brands under a new department stores division, and has appointed current Kmart managing director, Guy Russo, as its chief executive.

Target, the nation's second-largest discount chain, is testing beacon technology in 50 of its stores.

Brands that don’t interact with customers on social, or who fail to build an emotional and consistent connection through channels like Facebook and Twitter, are selling their customer experience strategy short.

Targeted advertisements are headed to smart fridges, smart thermostats and other Internet-connected devices, raising potentially new privacy issues for consumers who use those products.

Hopefully your company will never be the victim of a massive data breach. If it is, though, and customer data is compromised, make sure you don't follow Target's lead when it comes to notifying customers. Target's customer notification efforts are wrong on almost every level.

Target's acknowledgement Friday that personal data of 70 million people, not 40 million as previously thought, may have been exposed to hackers in a recent data breach raises new questions about the incident and how it could affect victims.

There's a reason why we all whip out smartphones in brick-and-mortar retail stores: Because we don't want to direct product-related questions to store clerks, who are usually either unbearably chirpy or sullen like moody teenagers.