When you’re looking to transform a business, it pays to have a former marketer at the helm, Nick Baker believes.

More than 15 per cent of ad spend is wasted on inventory that generates no economic value but has an excessively negative effect environmentally, a first-of-its-kind report has found.

Reckitt and PubMatic have become the latest organisations to join the Ad Net Zero Global Group aimed at bringing sustainability transparency to the advertising supply chain and decarbonising the ecosystem.

When a brand is close to 120 years old, it can carry a lot of baggage. But there are times when decisions made more than a century ago can leave a brand perfectly positioned for today's requirements.

Eight out of 10 Australian consumers expect all businesses to be doing everything they can to support environmentally friendly practices and four in 10 say they’ll stop purchasing from brands that don’t.

Companies claiming environment and sustainability claims they can’t back up are being put on notice by the Australian Competition and Consumer Commission (ACCC) as it commences a fresh sweep of the Internet to scour for misleading online business reviews and marketing.

B2B companies are continuing their march to the top of the FutureBrand Index’s brand perceptions list thanks to their emphasis on green energy and sustainable solutions.

During his keynote at Sydney’s World Business Forum, revered business transformation, brand strategy and consumer psychology expert and author, Martin Lindstrom, made a pronouncement: We have lost contact with what matters.

Unilever Australia and New Zealand has become the latest organisation to receive B Corp certification off the back of the FMCG giant’s global sustainable business strategy efforts.

Brands want to embrace sustainability as part of their brand narrative. But one thing is holding them back - fear of communicating their sustainability strategy and the fallout if it doesn’t go as planned, a new report has found.

It’s been almost 10 years since Victoria’s Metro Trains and McCann Melbourne had Australians singing about being killed by public transport.

CMO speaks with Volvo Car Australia MD, Stephen Connor, and GroupM Australia and New Zealand CEO, Aimee Buchanan, to discuss why the automotive brand was one of the first clients to sign up to the Good-Loop carbon reporting partnerships, and what learnings have been gleaned so far on the state of emissions across Australia's digital advertising supply chain

Navigating this new world of for-purpose consumers requires marketers to start thinking more like activists and less like marketers, says co-founder of Activista LA, Beto Fernandez.

As the world celebrates Earth Day on 22 April 2022, CMO took a look at some of the ways Australian and global brands are embracing the spirit of the movement in campaigns and experiential activations.

Like many other manufacturers, Miele has noted these initiatives are becoming more important to consumers. But according to Miele executive director for marketing and sales, Axel Kniehl, for the company to achieve its full sustainability ambitions, it must embrace the idea that responsibility continues long after its goods have left the warehouse.

Care, delight and range are the three propositions driving Winning Group’s latest online retail offering, Andoo, its chief marketing officer says.

Three out of four Australians can’t name a brand they believe is helping improve social or environmental issues and 86 per cent are sceptical about claims businesses are making on either front, a new report has found.

Brands need to get over “perfection paralysis” and just start getting on with the job of addressing sustainability if they want to rise up and meet the expectations of their consumers.

As we wave goodbye to the year that was 2021, CMO presents our top 21 stories of the year across CMO Australia based on audience engagement.

“I’m a political campaigner, a political strategist and a justice reform activist,” says R/GA global CMO, Ashish Prashar.

Amid the recent flurry of brands promoting carbon offsets, recycling programs and other sustainability initiatives, there is another, much more fundamental issue hiding in plain sight. If the purpose of marketing is to influence people to consume a product or service, then isn’t marketing itself one of the key causes of the environmental degradation so many brands are now working against?