Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.

​What started as a potentially career-ending sea change for Splosh CMO, Sally Boyes, has ended up being the best and most unique opportunity of her profession to date.

A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.

No one would doubt it’s been a tough decade for retailers, and many have failed in the face of digital disruption and transformation. But for Salesforce senior VP of retail and consumer goods, Shelley Bransten, the rise of relationship-based engagement is offering up reasons to be increasingly optimistic about the retail market moving forward.

In a move that looks set to be the beginning of a brand revitalisation of Country Road, former Supre and Sportsgirl head, Elle Roseby, has been appointed as managing director of the retailer.

​Officeworks launched a new tagline and a wider channel strategy in February in an effort to better connect with its customers. The launch preceded the release of strong first half results to December 2017 for the company.

Myer CEO and managing director, Richard Umbers, has stepped down from his role just days after the embattled retailer issued at half-year finances warning and refused to name a NPAT guidance figure to the stock exchange.

STM Brands is using integrated augmented reality (AR), including interactive 3D graphics, animation and video, in a bid to deliver a new shopping experience that boosts customer engagement and brand awareness.

Shoppers are becoming more digitally savvy as ecommerce disrupts the retail game, but while some Aussie bricks and mortar retailers are facing a meltdown, others who are embracing tech are fast-tracking their competitive reign.

Sunglasses retailer, Sunglass Hut, says the decision to implement new technology to localise merchandise recommendations in-store is about improving the bricks-and-mortar experience through digital capability.

Nearly 400 Dick Smith bricks-and-mortar stores across Australia and New Zealand are set to close by 30 April, the retailer’s receivers have confirmed.

Behavioural research firm, Gateway Research, claims to have completed the world’s largest single store eye tracking study across 300 Australian shoppers in partnership with Nestle and Woolworths.

Wearables are reducing interest in Swiss watches, with those highly regarded timepieces losing some of their luster as technology is incorporated into what people wear on their wrists.

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

Microsoft’s first retail store in Australia could be the brand tool the vendor needs to reposition itself as an immersive consumer lifestyle choice, Uberbrand’s chief claims.

Microsoft has revealed plans to open its first branded store outside the US in Australia.

Argos says it is helping online customers make choices about what products are best for them by offering live chat assistance powered by predictive analytics as they shop online.

Internet radio service, Pandora, has partnered with Australian liquor retailer, BWS, to bring a customised music platform into its stores nationally.

Finding a way to treat a customer uniquely through journey mapping, personalised content and services has become the name of the game for online health and nutrition retailer, PureFormulas.

Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

UK-based supermarket Morrisons' Match & More scheme, launched late last year, lets customers collect points, which can be exchanged for vouchers in store, as well as price match Aldi, Lidl, Sainsbury's and Asda – all from their mobile phone.