Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function.

Although King Living had an online presence for many years, it was a brochure-style website. Digital functioned as a home for the product guides rather than a separate but related experience for the premium furniture designer and manufacturer.

Higher conversion rates, bigger cart sizes, enhanced brand salience and credibility are just of the upsides MyDeal’s marketing chief sees from its new partnership with Big W.

Any new brand with ambitions for rapid growth quickly faces a plethora of choices when it comes to acquiring the digital marketing platforms that will support that growth. However, when Melbourne-born furniture maker, BROSA, was confronted with these choices, it opted to do something few other brands in its category have done – develop its own software.

Cotton On has selected Lexer’s homegrown customer data platform (CDP) to power its customer experience and personalisation ambitions locally and regionally.

Adam Matheson understands the intimidating feeling people can experience when seeking information on wellness. It’s something he himself felt when he began his own wellness journey soon after his wife received her diagnosis of breast cancer.

AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.

Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.

Several Australian big retailers and brands have taken to personalised digital gift vouchers in time for this year’s Mother’s Day on 8 May.

Since its inception almost 40 years ago, national franchised bedding retailer, Forty Winks, has prided itself on providing exceptional in-store customer service.

More than 1 million loyalty program members, the launch of click-and-collect and omni-channel growth have helped Michael Hill International counterbalance Covid shutdowns to report steady results in the first half of the financial year.

A 17 per cent lift in active loyalty members, increase in unaided brand awareness, higher Net Promoter Score and significant omnichannel take-up are among the highlights touted by Baby Bunting in its half-year report.

Like many existing brands, Fight Gear Direct had reached a certain level that required shifting the focus from growing sales to sustaining sales. Yet a lack of focus in innovation across product categories or marketing and no real desire to continue growing an audience was holding it back.

Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.

There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.

Shifting from product availability to perfect order metrics is just one of the ways Coles has improved its customer emphasis internally and as a consequence of rapid digitisation during the pandemic.

The fluidity of grocery shopping between in-store and online channels is something modern FMCG marketers can expect to face permanently thanks to the digital acceleration and consumer expectations brought about by Covid-19.

Debuting a physical De’Longhi experience centre is the latest step by the coffee machine manufacturer to deliver better customer experiences around the art of at-home coffee making, says its marketing director.

elstra’s customer loyalty rewards program, Telstra Plus, will be scaled out into a full sales and marketing channel, while predictive analytics and omnichannel choice will become key mechanisms in personalised engagement under the new T25 strategy released by the telco today.

Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.

Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.