What does it mean to be sane? It's a challenging question, and one Rachel Green hopes everyone will think about when they view her organisation’s new logo and brand identity.
All the latest martech, adtech and customer technology news from Lunio, Optimizely, Zendesk, Genesys, Heyday by Hootsuite, TrafficGuard, Regie.ai, SmartCommerce and Myxx Solutions.
Marley Spoon is making a global investment into building its own first-party data hub, selecting mParticle as its technology partner to deliver a new customer data platform (CDP).
Marketers are utilising less martech platform capabilities on average than ever, with rates dropping 16 per cent to 42 per cent over the last two years, Gartner has found.
All the latest martech, adtech and customer technology news from Livewire, Trendii, Sendinblue, Contentsquare, Qlik, Databricks, Microsoft, UiPath, Flatfile and Toluna.
When Salesforce first launched more than 20 years ago, it heralded not just a new way of recording customer data but was also only the second prominent example of the nascent software-as-a-service model. Twenty years later, SaaS has become the overwhelming choice of delivery model for software vendors. But the needs of marketers and sales chiefs has evolved from needing to record the experiences of customers, to helping create them.
All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.
Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform.
Analysts and industry commentators are throwing their backing behind Adobe's recent acquisition of Web-first collaborative platform, Figma, for approximately US$20 billion, describing the deal as a coup.
All the latest martech, adtech and customer technology news from ZineOne, Contxtful, AppLovin, Metadata, Search.io, Algolia, InMobi, Analytic Partners and LeanData.
All the latest martech and adtech news from Metigy, OneSignal, AdLibertas, Branch, Optimizely, HubSpot, Slack, Smartsheet, Outfit and Blueshift.
In the second of our new series of features exploring marketing technology assessment and utilisation, we look at how you can build the right culture and internal capability to maximise your chances of success.
Australian-owned brand management and creative automation platform, Outfit, has been acquired by Smartsheet as part of plans to build out the latter’s digital management offering.
All the latest martech, adtech and customer tech news from Lily AI, Teradata, Neustar, Marketplacer, Yotpo, Atomic.io, Lumos, Evorra, HubSpot and Infobip.
Marketers need to be able to track campaign effectiveness all the way through to customers and revenue, beyond merely website visitors and leads, if they’re to see the real story, according to Attributer.io co-founder, Aaron Beashel.
All the latest martech, adtech and customer technology news from VidMob, Ortto, RevSure.ai, Amperity, MediaMath, VWO, Medallia and Proofpoint.
In the recent Clevertouch State of Martech report, 50 per cent of respondents said they were overwhelmed by martech choices today. Forty-four per cent also admitted platforms have gone unused during the pandemic. Yet 34 per cent are looking to buy more martech over the next year.
Infused with a new lease of life, RM Williams is undergoing a renovation of its customer engagement platforms under the stewardship of chief technology officer and soon to be chief digital officer, Nathan Alexander.
All the latest martech, adtech and customer technology news from Unity Software, Neustar, Northbeam, Gorgias, Contxtful, Pattern, Current, Klaviyo and MailChimp.
All the latest martech, adtech and CX tech news from Twilio, AppLovin, Unity, Ping Identity, CleverTap, Aisera, Forsta, Klaviyo, Shopify, Omeda, Yellow.ai and Cyara.
Forrester has released its latest Marketing Resource Management (MRM) Wave, highlighting nine vendors across its leadership, strong performer, contender and challenger ranks.