Late 2010, Natalie Lockwood, VP, head of marketing at Visa, found her husband’s company were relocating him from Singapore to Vietnam. This could have been a career boon or a career bust.
When it comes to how modern marketers lead, Tourism Australia’s Susan Coghill is a big believer in gut, then data, then gut.
In mid-2020, immediately after the first lockdowns ended in many Australian states, Expedia Group pushed ahead with a Stayz campaign called ‘#roadtripledge’, designed to get Australians travelling and supporting regional Australia again.
When Ashley Hughes joined Red Rooster three-and-a-half years ago, it felt like a brave call.
For Fabian Marrone, CMO of Monash University, good marketing comes down to bravery.
Years ago, Caitlin Bancroft, the now CMO of Collective Wellness Group (Anytime Fitness), made the decision to leave the advertising industry where she had successfully established herself working in both Sydney and London, and return to Australia to pursue a passion for natural healthcare.
As Megan Keleher, chief customer officer at Great Southern Bank, admits, if she knew the magic formula of data/gut when it comes to marketing, she'd bottle it and make a fortune.
For Suncorp’s Mim Haysom, data is the fuel giving marketers the power to influence. “It’s critical for marketing leaders to have the ability to access and use data to form your narrative for stakeholders, to build business cases, and to prove your impact as a marketer,” the EGM of brand and marketing advises.
Suzana Ristevski knew National Australia Bank’s ‘JAB campaign’ was going to attract naysayers.
It was a radio jingle which got Cath Brands, chief marketing and innovation officer of Flintfox International, hooked on marketing.
“Take risks and don’t be afraid to have a contrary point of view” is a mantra for Foxtel’s executive director of marketing, Michael Nearhos.
It takes rare strength to go through the recruitment process, start a new job and then realise it’s not the right one for you.
For Joanne Smith, bravery as a leader is being able to hold your ground in the face of opposition and stand up for what’s right when it’s easier not to.
In December 2021, the Omicron variant had spread nationally and the Australian travel industry yet again shut down.
When it comes to realising brave work and engaged commitment across the marketing function, it pays to think about all the moving parts, says MyDeal’s Ryan Gracie.
A 2020 research respondent described the Officeworks’ brand as ‘a middle-aged man called Brian, who likes model aeroplanes and warm cups of tea’ - pleasant enough, but not someone you’d choose to spend time with. Ouch.
Leaning into diversity, equity and inclusion definitely requires bravery, Google’s senior director of marketing for A/NZ, Aisling Finch, says.
It was a brave call to invest a huge amount of time and money into customer research so early on in Employment Hero’s business journey, says its marketing director, Tasman Page. But it’s proven the right one for the people management software provider.
Mark Renshaw is a big believer in using data for decision making. But to suggest this is all he bases his moves on as a global chief marketing officer would be one-sided.
While many businesses postponed or shelved brand-related activities during 2021, Moet Hennessy was one of those making the strategic decision to continue building brand desirability.
Destination NSW GM of consumer marketing, Kathryn Illy, isn’t one who just embraces the status quo. In fact, she prides herself on her brave approach of not settling for ‘that’s how we do things around here’.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
