Crypto.com has found its marketing sweet spot, with sporting partnerships extending from the AFL in Australia to the UFC, World Cup, Formula One and Paris Saint Germain.

When Daniel Kniaz and Russell Martin founded their fintech startup five years ago, they thought they had struck upon the perfect name. The company's service was designed to help people split up payments – to literally 'divi-up' a bill – and so DiviPay seemed wholly appropriate.

Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, HelpPay, is gleaning from early investment into a digital marketing platform.

Diversity and inclusion is one of the biggest cultural challenges organisations are grappling with in 2022. But it’s not necessarily the topic you’d expect a fintech scale-up to be actively trying to cement a position on when it’s still in its brand infancy.

Marley Spoon chief marketing and growth officer, Kate Whitney, has joined the ever-growing ranks of marketing leaders taking on board roles and become a non-executive director at Wisr.

Australian fintech, Till Payments, has promoted its head of brand and customer experience to the newly created executive leadership role of chief customer officer.

ABC’s head of media has switched the public broadcaster for next-gen share trading and superannuation and joined Superhero as its first head of marketing

Investing is a serious business, and one that poses significant consequences for reckless or risky behaviour. But it can also deliver rewards above and beyond just financial gains, especially for those investors who enjoy the thrill of picking winners.

“It’s been proven time and again that building brand equity has not just brand benefits, but genuine commercial benefits,” said Stake chief marketing officer, Bryan Wilmot.

Fintech startup, HelpPay, has brought on former head of digital for Red Energy, Rowan Wilde, as its first chief customer officer.

It’s a truth increasingly acknowledged that human beings only have a finite amount of decision- making power in any given day. And it’s minimising the mental cost of switching from B2B to B2C decision making Zai global CMO, Andrea Linehan, was keen to avoid when she set out to orchestrate a global rebrand bringing two such teams together.

A digital gifting platform has given Aussie startup, Luca Plus, a nifty tool to not only cut through the clutter and reach customers that can inform its product roadmap, but also reward employees.

It was Natalie Dinsdale’s bondage bus that reportedly became the scariest moment of launch for Athena’s chief and co-founder, Nathan Walsh.

Next-generation payments and shopping services vendor, Klarna, has recruited rival Zip Co’s marketing chief as its new director of marketing.

​Almost one-quarter of Australian agencies traded digital out-of-home (DOOH) inventory during 2020, a third are getting into programmatic digital out-of-home and greater creative experimentation is on its way in FY22 and beyond, the IAB reports. The latest figures come as the Outdoor Media Association also reports a triple-digit increase in net media revenue across the category to $203.3 million for Q2, 2021, with DOOH picking up the lion’s share.

Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness.

It’s been 12 months since a group of ex-banking executives joined forces to build Finspo, a new digital broker proposition aiming to help level the playing field between banks and Australian consumers. And according to Finspo CMO, Dylan Keath, realising the brand and product has required adopting several critical marketing and business priorities.

Goodworld, a charitable giving fintech, has just launched in Australia and partnered with Mastercard and World Vision Australia to enable donors to give to charities and not-for-profit organisations easily through social media and online.

Klarna, the buy-now-pay-later fintech outfit, had just launched in Australia with its global campaign, ‘Get What You Love’, featuring Lady Gaga, when the COVID-19 pandemic broke.

Startup Plastiq has launched an equity crowdfunding campaign on Equitise to raise $400,000 for a new cash back rewards business.

Steve Brennen is switching the world of Uber for the world of fintech disruption, taking up a new role as chief customer officer at Zip Co.