Although King Living had an online presence for many years, it was a brochure-style website. Digital functioned as a home for the product guides rather than a separate but related experience for the premium furniture designer and manufacturer.

Most brands globally still don’t have an appropriate handle on the wealth of data they have available and should be revisiting their data governance and compliance if they’re to avoid falling foul of the regulators.

Data can be incredibly helpful for marketers to optimise around the things they already know, but not so useful when it comes to those things they don’t know.

Marketers need to be able to track campaign effectiveness all the way through to customers and revenue, beyond merely website visitors and leads, if they’re to see the real story, according to Attributer.io co-founder, Aaron Beashel.

Like many Melbourne-based live performance organisations, the Melbourne Symphony Orchestra (MSO) was hit hard by lengthy lockdowns. But also like its peers, the pandemic provided an opportunity to rethink the role digital plays in MSO’s audience engagement strategies.

All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine.

Few CMOs could claim to have landed their dream job while dressed as Elvis Presley, but Funlab‘s chief marketing officer, Oonagh Flanagan, can.

Marketing leaders need to bring an ecosystem-oriented mindset and take an active role in orchestrating their company’s marketing technology stack if they want to achieve competitive advantage.

A collection of organisations including technology vendors, tier-one brands and agency holding groups have committed to action aimed at mitigating bias in advertising technology.

Cotton On has selected Lexer’s homegrown customer data platform (CDP) to power its customer experience and personalisation ambitions locally and regionally.

Digital is no longer for the differentiator for marketing. Instead, it’s the combination of scaled judgment and empathetic influence that will provide CMOs with the superpowers required to deliver sustainable enterprise growth.

Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.

There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world that relies on the very human concepts of connection and trust.

Ninety-nine in 100 marketers are impacted by data deprecation thanks to the demise of cookies and browser tracking restrictions and are looking to better harness zero-party data sets as a result. Yet less than half know how to use such data effectively, a new report has found.

There’s a new normal in emerging technology every week, driven by rapid convergence of everything from smart devices to the virtual and physical in the metaverse. It’s ushering in the age of Industry 5.0, an exciting and frightening scenario for marketers.

Using technology to build relationships, data to understand customers and connecting through deeply human experiences to keep them is how Macquarie Bank’s retail brand is looking to build scale.

Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX. It found A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022 in response to the pandemic-induced surge in new digital consumers and online behaviours. Challenges in coping with these changes remain, however.

During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases to how to find the right areas of personalisation first, goal setting, cultural buy-in and more.

​Ever-more unified customer profile management, artificial intelligence (AI) and automation and comprehensive marketing resource management tools dominated the list of Adobe Experience Cloud product innovations presented at this year’s Adobe Summit.

The supermarket shopping experience of the future will not only be driven by seamless and personalised omnichannel experiences that mitigate friction in the buyer journey for customers, they’ll be predictive, Coles’ technology and customer experience chief says.

No one would recommend starting a business as a pandemic hits. Yet that’s just what happened with beauty business, Boost Lab. Moving rapidly from the original retail concept to online was less of a pivot and more of a necessity for the brand.