Digital Marketing
All the latest martech, adtech and CX tech news from MessageGears, InMoment, Emplifi, Verint, CloseFactor, Invenna, Human Interference, JW Player and Dialpad.
Digital Marketing
All the latest martech and customer tech news from Zappi, Dialpad, MessageGears, Optimizely, Zitcha, Integrate, 6sense, NICE and Soprano Design.
Digital Marketing
All the latest martech, adtech and customer technology news from Lunio, Optimizely, Zendesk, Genesys, Heyday by Hootsuite, TrafficGuard, Regie.ai, SmartCommerce and Myxx Solutions.
Digital Marketing
Marley Spoon is making a global investment into building its own first-party data hub, selecting mParticle as its technology partner to deliver a new customer data platform (CDP).
Strategy
“Customers today are more educated, have done more research and are 80 per cent of the way through their decision-making process before they have actually engaged with an organisation,” says SugarCRM chief product officer, Zac Sprackett.
Strategy
The customer experience team at Newcastle Permanent Building Society were confident replacing adhoc different systems across its contact centre and digital channels with a single, integrated platform would lead to efficiencies and cost reductions. What they didn’t know initially was how it could innovate their omnichannel and team approach.
Digital Marketing
All the latest martech, adtech and customer technology news from Unity Software, Neustar, Northbeam, Gorgias, Contxtful, Pattern, Current, Klaviyo and MailChimp.
Strategy
CMO reaching out to Australian customer experience managers and leaders across the divide to complete our 2022 State of CX Leadership survey and help us gauge the true and changing nature of customer experience leadership.
Strategy
An omnichannel approach to customer experience, rather than a multi-channel one that simply provides extra channel choice, is key to Beyond Bank’s ongoing CX proposition.
By participating in CMO's State of CX leadership 2022 research program, you have the opportunity to win a $300 VISA credit voucher.
Digital Marketing
All the latest martech and adtech news from Salesforce, Cognigy, Nosto, Stackla, Smartsheet, Lotame, Amobee, SurveyMonkey and Toluna.
Measurement & Analytics
Wanting to address the problem of customer feedback in silos, ANZ has extended its Qualtrics integration to better utilise valuable customer feedback and feed it directly into developing new propositions around banking products or services.
Strategy
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
Digital Marketing
All the latest martech and adtech news this week from SAP, Tru Optik, Lytics, RollWorks, Sendinblue, UPshow, AcuityAds and Tableau
Strategy
Deploying an automated chatbot in less than two weeks, contextualising communications regardless of channel and improving internally efficiencies are just some of the wins for 1800 Flowers after overhauling its customer service approach.
Measurement & Analytics
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
Digital Marketing
All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata
Measurement & Analytics
InMoment has launched Experience Intelligence (XI), a new platform that brings together a collection of software and services designed around the concept of owning and improving the key moments in customer and employee journeys.
Measurement & Analytics
“It’s incredible valuable because there’s nothing that falls through the cracks.”
Strategy
In an interesting session at Salesforce’s World Tour event in Sydney, not for profits got together to discuss how customer experience is vital and why they are using technology to put people first.
Digital Marketing
Fisher & Paykel has come a long way since its inception in 1934 in New Zealand. This humble antipodean company has grown to be a global appliance powerhouse, and yet still prides itself on being human-centred, even while undertaking its digital transformation over the last seven years.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
