There might be a host of brand achievements to her name, but Lisa Ronson says it’s her impact on people through authentic and caring leadership that’s arguably one of her greatest legacies as a CMO to date.

Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.

The supermarket shopping experience of the future will not only be driven by seamless and personalised omnichannel experiences that mitigate friction in the buyer journey for customers, they’ll be predictive, Coles’ technology and customer experience chief says.

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

Harvey Norman has been the biggest loser in the latest Roy Morgan trust survey, skidding as other retailers benefited from record GDP 9.6 per cent growth for the year and maintained their trusted positions.

The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice.

Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas emissions.

International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.

Record ecommerce growth and digital engagement has proven a key growth contributor for Australia’s two supermarket giants as both report their half-yearly financial results.

Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the heart of the nation.

Coles and the Heart Foundation have teamed up to launch a new health initiative, the Coles Health Hub, aimed at helping Australians reach their health goals.

Coles is ditching its iconic weekly print catalogue delivery from September and looking to replace it with a new digital ‘coles&co’ experience debuting later this week.

Coles has taken the wrappers off a new data analytics tool harnessing more than 2500 data points aimed at providing suppliers with unprecedented insight into how products are performing.

Supermarket giants, Coles and Woolworths, have moved to introduce a number of temporary measures in a bid to help support the shopping needs of the elderly and people with a disability in the wake of the COVID-19 pandemic.

CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of Christmas this year. And we’ve canvassed some industry insiders and experts who share their reactions and analysis on this year’s batch of Christmas campaigns.

Australia Post has confirmed former Coles brand and media leader, Amber Collins, as its new chief marketing officer.

The CMO of one of Australia's largest supermarket chains has defended the group's focus on reducing prices in the face of farmer backlash while also stressing the importance of courage in a modern brand strategy.