Digital Marketing
A collection of organisations including technology vendors, tier-one brands and agency holding groups have committed to action aimed at mitigating bias in advertising technology.
Leadership
What does a world free of bias look like? This year’s International Women’s Day theme is ‘breaking the bias’ and it’s about working towards a world free of stereotypes and discrimination that is diverse, equitable and inclusive. It’s a world where difference is valued and celebrated.
Digital Marketing
The ability for artificially intelligent (AI) systems to generate recommendations quickly from vast amounts of data is seeing them applied in tasks ranging from customer scoring to detecting the presence of melanoma.
Leadership
AI is only as good as the training data it is fed, and we must be aware of in-built bias as we move into a future where AI becomes increasingly relied on, said experts at the Dreamforce conference last week.
Leadership
In an era of customer experience and social responsibility, what can marketers do to ensure not only their organisations, but also their brands, are more inclusive and free from stereotypes and bias?
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
