Both Australia and global advertising market growth are set to slow in 2023 after double-digit results in 2022 off the back of slowing momentum across television and digital channels.

When you’re a business that’s all about enabling phone conversations, having a sonic identity is a no-brainer. But having achieved significant growth globally, Aircall’s co-founder knew it was time to up the ante on the eight-year-old company’s audio approach.

Bringing younger shoppers into the baked beans category is behind SPC’s new sound collaboration with Vegemite and creator, DJ Andy Murphy, its marketing manager says.

Two attention-based studies across broadcast audio and out-of-home (OOH) advertising have gained the spotlight this week as the industry strives to better understand each channel’s brand impact.

Spotify and Integral Ad Science (IAS) are partnering up to tackle the next brand safety challenge around podcast advertising.

Completing the Australian Open brand toolkit by creating an ownable, distinct audio identity that could match the tournament’s distinctive personality was the impetus for Tennis Australia to jump into sonic branding.

Streaming digital audio as well as podcast advertising are both playing increasing roles in brand building, yet under half of advertisers are consistency using an identifiable sonic logo or audio asset in their creative mix.

Southern Cross Austereo (SCA) is partnering up with Salesforce to unify its customer data sets and build out a single view of its audiences.

Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.

Woolworths has teamed up with ARN on a new in-store radio experience which it says will customise programming for customers while also providing more targeted advertising for B2B partners.

Bunnings has retained its position at the top of the Audio Logo Index of most effective Australian audio brands, while Menulog has made its debut into the top 10 for its ‘Did Somebody Say Menulog’ effort.

Music from online services and radio is the top use case for the one in four Australians who own a smart speaker, new report claims.

Etihad Airways has adopted sonic branding in a big way, extending its new audio marketing efforts across the full customer journey in a bid to raise unprompted awareness and brand connection.

Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims.

Podcasting and streaming digital audio advertising increased in 2020, according to IAB’s newly released Advertising Audio State of the Nation Report Wave 5.

Australian Radio Network (ARN) is claiming a world-first and significant brand results after partnering with Coles Express on its first dynamic audio advertising campaign across its broadcast radio network.

Southern Cross Austereo (SCA) has launched two new digital audio advertising initiatives to help brands find and engage audiences. The two new options are mood targeting and interactive shakeable audio ads through instream.