Leadership News, Features, and Interviews

Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change.

World-leading brands that maintain the highest level of customer experience satisfaction are more than twice as likely than others to employ comprehensive, leading-edge technology solutions, a new global study found.

ANZ’s former group general manager, Louise Eyres, has become one of two general management recruits at the Australian Sports Commission (ACS) as part of plans to enhance its strategic leadership of the country’s sports sector.

Village Cinemas’ marketing chief says a 10 per cent increase in its Net Promoter Score is the result of significant investment and cross-divisional support for its voice of customer program.

Stuart Tucker has left Commonwealth Bank after four years as the ASX-listed banking group’s GM of brand, sponsorship and marketing operations and is joining hipages as its chief customer officer.

The need for alignment between sales and marketing has become obvious. But as reports show, there is still a long way to go in achieving a radical shift in thinking to achieve a more collaborative relationship.

Former Virgin Australia chief customer officer, Mark Hassell, has become the latest high-profile brand marketing and customer executive to join a big consultancy, taking up a post with KPMG.

Former Crown chief marketing officer, Christopher Coyne, has reappeared on the gaming industry spectrum as the new chief customer officer at online gaming company, Stars Group.

If you want to be a successful marketer in today’s world, you have to be part of the growth engine your CEO is driving.

Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.

Foxtel has confirmed Mark Buckman will leave the pay TV giant in December, just 18 months after joining to head up its marketing, customer and retail strategy.

Michele Teague has left her role as head of marketing at Kmart and taken up a non-executive director’s position at ASX-listed discount retailer, The Reject Shop.

Making employee experience as important as customer experience, and linking data to both marketing intelligence and consumer emotion are crucial steps brands must get better at to deliver great customer experiences.

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team moves the needle, using NPS to drive customer experience and the importance of real-time transparency.

Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

Former Walt Disney Company marketer, Jonathan Sully, has become the new marketing leader at Bacardi-Martini Australia.

While most data professionals are tasked with driving growth for their organisation, for Rachel Green, the opposite is true.

Competition in the online retail space is a good thing and will drive innovation, but there’s no need to be afraid Amazon is coming to Australia, according to eBay Australia’s CMO, Tim MacKinnon.

The CMO of realestate.com.au, says the property listing directory ​is taking serious leaps and bounds in its campaign and innovation strategies as part of its effort to boost customer engagement and stay ahead of its competitors.

Australian online small business lender Prospa announced Rebecca James as its new CMO, replacing Luke Targett who recently joined b2b software company Deputy as its new global marketing head.

In less than two years, Koala has soared up the ecommerce charts with its breakthrough in-a-box mattress featuring anti-disturbance technology, delivered to the consumer within four hours and supported by a 120-day trial.