Leadership News, Features, and Interviews

Marketers can and must be at the core of innovation if they hope to continue fostering growth in their organisations. The problem is, most are being too cautious about how they innovate.

Tourism Australia has confirmed it is on the hunt for a new CMO after Nick Baker announced his decision to resign after seven years in the role.

CMOs need to stop running away to cloud-based apps as a way of solving customer engagement, and start doing the hard work of bringing agility and continuous digital innovation into their business to drive more relevant experiences.

Every listed company should have a marketer on their board supporting the CEO, according to Tony Stuart, CEO of the National Roads and Motorists' Association (NRMA).

Building an ability to adapt to rapidly changing and disruptive digital channels and technologies is a higher priority for Toyota’s CMO than developing specialist expertise.

Telstra’s chief executive has flagged customer advocacy as the group’s highest strategic priority and highlighted a range of initiatives driven in the name of personalising services during its annual general meeting.

CommBank’s former head of social media strategy, Niki Epstein, has turned up as the new head of social strategy at NBN Co, the wholesale company overseeing the rollout of Australia’s National Broadband Network.

Chartered Accountants Australia and New Zealand (formerly Institute of Chartered Accountants) has confirmed it has appointed former News Corp head of strategy and research, Julie Gillam, as its head of marketing and strategy following the departure of Tina Fisher.

Former Commonwealth Bank CMO, Andy Lark, has been appointed chief marketing officer at cloud-based accounting software company, Xero.

CMOs are destined to become their CEO’s right hand in a customer-driven economy, but they’re being stifled by the complex array of technology sitting within their marketing department.

A new survey of Salesforce customers globally has found Australian organisations are leading uptake of the marketing cloud as CMOs take greater ownership of the customer lifecycle.

Culture is one of the biggest hurdles AGL faces as it seeks to tackle digital disruption head-on and better respond to rising customer expectations.

Big data is requiring marketers to provide the right data and intelligence to sales in order to achieve business impact.

Many of us feel as if we owe our mobile devices our undivided attention. Sometimes, we even give it a seat at the dinner table. I refer to this trend as the digital intrusion movement, or DIM.

Citibank Australia’s managing director of marketing, digital banking and customer experience, Linda Duncombe, isn’t afraid of change.

Business has changed significantly during the past few decades, fuelled by low cost and ubiquitous communications technologies. Innovation has been layered on top of innovation, irrevocably altering human behaviour and causing seismic shifts in business philosophy, practices and careers.

The Australian Marketing Institute has revealed its new-look board of directors, effective 23 October.

Communication between brands and consumers is at a premium thanks to real-time digital and social exchange, and has heightened the role of creativity and authenticity in marketing, Coca-Cola’s head of strategy claims.

A new Australian-based consulting group has opened its doors to help marketers and organisations get a grip on their customer experience ambitions.

Creativity generates an important tension in business by playing at the intersection of authenticity and commercialism, Deloitte’s CMO claims.

Anytime Fitness is looking to bring on its first chief marketing officer in a bid to drive change and propel its Australian expansion plans.