Impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for APAC enterprise brands such as Virgin Australia, Canva, Westpac, Booktopia, The PAS Group, True Protein, JS Health, Compare Club, Jabra, MyRepublic and Coles, visit www.impact.com.
An estimated 81 percent of consumers do online research before making a significant purchasing decision. Cold social and display ads no longer appeal to audiences as they turn to trusted third-party resources to gather information before purchasing.
The last few years have thrown a triumvirate of issues at marketers seeking to reach new consumers and grow brand equity.
Partnerships have been tipped by Deloitte’s annual Global Marketing Trends report to be one of the most influential drivers of marketing activity in 2021. And little wonder given that innovative partnerships can help expand revenue channels beyond sales and marketing, drive innovative customer experiences and deliver long-term sustainable growth.
Successful marketing is always challenging but under Covid-19 those challenges have increased exponentially. Many marketing budgets have shrunk or disappeared, channels such as events and conferences have moved online, and so has consumer purchasing. The NAB Online Retail Sales Index reported its highest ever monthly growth rate in April, 16.5 percent. Year-on year growth for April, 58.5 percent, was also the highest recorded since the series started on 2012.