In the third of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the head of product at Carsguide, Collette van Rooyen, her opinion on the importance of the chief digital officer (CDO) role.
Cultural acceptance of data analytics insights is one of the biggest barriers for organisations looking to utilise big data to drive competitive advantage, Accenture Australia’s analytics chief claims.
Marketing automation platforms are simply a toolbox; it’s how you apply imagination to utilise them across your customer pipeline that counts, according to Rob Brown, Head of eMarketing at Australian educational services provider, Navitas.
In the second of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the former CMO of Commonwealth Bank and highly experienced marketer, Andy Lark, whether marketing chiefs should own digital strategy.
Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. He shares some dos and don'ts with CMO.
Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.
In the first of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask: Should CMOs own digital strategy and delivery?
Social media marketing might have gone mainstream, but the adoption of management technology and content policy strategies to ensure its effectiveness remains niche, a new report reveals.
Today’s marketer must adopt a bigger and earlier role in the customer’s purchasing decision lifecycle if they’re to help their organisations succeed, says the CMO of storage and data solutions vendor, CommVault.
Marketers are asking consumers for less information during the email subscription process and sending more welcome messages today than five years ago, a new report on brand email practices has found.
Advertising and marketing consultancy giant, Publicis, says its decision to roll out an Australian cloud-based technology across its national contact centres has given the company a competitive edge.
Woolworths has appointed experience marketer, Jess Gill, as its new general manager of marketing across supermarkets nationally.
The majority of marketers lack confidence in their digital proficiency and don’t believe their company’s marketing programs are effective, a new report claims.
Responding to and acting on social community interactions presents significant management challenges around IT infrastructure, bandwidth, and tailoring real-time content through analysis to keep the community thriving.
Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.
