Australian’s love of live experience is being picked up by brands as a means of growing their connection with customers and boosting revenue.
There were no Big Data systems in 1995. In fact the term wasn't even be discussed until more than a decade later. But that didn’t stop the UK-based retailer Tesco going ahead and building a Big Data capability.
The appetite for big data projects within marketing functions has been revealed through internal customer polling at the Hadoop specialist technology developer, MapR.
The global B2B ecommerce market is worth more than twice that of B2C. So why is it that the latter is getting all the attention?
In recent years, there has been a strong focus on organisations embracing ‘innovation’ as a means of gaining competitive advantage. But with the term innovation seemingly resisting definition, it is not surprising the paths organisations are taking to innovate are following a number of routes.
We live in a world of distraction, where mobile technology and relentless brand marketing clamour compete for our attention and tear us away from the present. So it is perhaps ironic that one of the most intriguing concepts sweeping across the marketing industry today is one encouraging us to switch back into appreciating the present moment.
Launching a new bank is rarely an easy proposition, so why not do so with grand ambitions?
This has certainly been the intention behind Moscow-based Leto Bank. Launched in 2012 with consumer-oriented products including cash loans, point-of-sale credit, deposits and payments, the bank aims to a leading position across various segments of the Russian consumer lending market.
If traditional businesses are to thrive in this era of digital disruption, it is going to take some non-traditional thinking to get them there. It is also probably going to take a few more executives like Harris Farm Markets’ Simon Maizels.
The emergence of YouTube stars is doing more than providing a new avenue for brands to reach out to the younger consumer audience. According to two-time Emmy Award-winning producer and innovator, Seth Shapiro, it is also throwing into question the value added by large creative and media agencies.
SurveyMonkey has become the tool for businesses wanting to know a little more about what their customers think. But if new Australian managing director, Tony Ward, gets his way, it will also be the tool of choice for marketers and agencies wanting to gain an insight into the minds of Australian audiences.
Frost & Sullivan estimates Australian businesses will spend $3.5 billion on search marketing by 2019. But what’s the point on spending so much on getting visitors to a site if they can’t find what they are looking for once they get there?
The rapid growth of ecommerce in Australia has opened up a lucrative new opportunity for Australia’s logistics industry. But for many of those companies, who previously were deeply entrenched in the world of business-to-business relationships, the switch to servicing consumers has required a switch in customer service mindset.
Up-and-coming online grocery retailer, HelloFresh, is making great strides in the Australian marketplace due to its fanatical obsession with data. But the tool it is using to draw insights from isn’t any advanced visualisation or analytics suite.
Online communities are proving to be incredibly effective at bringing together people of similar interests – even those who face social stigma and isolation.
There is a mantra in the technology startup community that says failure is actually a good thing. That people who try something and fail are actually better investments than those who try nothing, or who have never known failure. This same ethos is also starting to find favour within some marketing teams.
