Marketers spend a lot of their time convincing people to buy their organisation’s products and services. But what if those same products and services were so well designed, they simply sold themselves?
Content marketing has shown tremendous growth in recent years, as brands scramble to find ways to engage and retain the attention of increasingly-distracted audiences.
The original Death Star had a diameter of 140Km, was crewed by 1.7 million personnel, and had the ability to destroy a planet.
As the chief marketing officer at Tourism Australia, Nick Baker learned a lot about what people from around the world like to do with their leisure time.
When Mars Chocolate announced it would set the price of a Snickers bars based on the mood of the Internet, it did more than just create a cool integrated online and offline campaign – it set in motion a fundamental rethink of how Mars reaches specific audiences.
In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing’s new ‘big data’. But where big data ultimately led to new layers of complexity, AI promises the opposite.
There are few companies that can claim to have doubled their revenue in a year. But for online dress rental service, GlamCorner, that milestone was achieved in the last four months alone, helped along by the Spring Racing carnival and an often-neglected form for digital marketing – email.
Mention the Royal Agricultural Society (RAS) to a resident of NSW and they will most likely tell you about livestock, dagwood dogs and showbags. But if Cale Maxwell and his team prove successful, that association will soon include fine food, wine and beer.
When you are running social media for any large business, the task can seem overwhelming – especially if there are just two of you to do so.
Is there any stopping the rise of digital media? In 2013, the A/NZ operation of global beauty company, L’Oréal, was spending less than 15 per cent of its media budget on digital. Fast forward to 2016, and that has doubled to 30 per cent.
The rapid emergence of social media influencers presents marketers with yet another channel in the ever-fragmenting media landscape.
Marketers talk incessantly about their desire to forge stronger relationships with customers. But relationships are not all wine and roses. Relationships come with their fair share of negative emotions – frustration, anger, jealousy and, in some cases, betrayal.
Doesn’t it seem naive then that in the quest to build brand relationships, the negative side is often ignored altogether?
A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.
Fashionistas are a highly-social bunch, but they are also relatively rare, and very specific in their interests. So when the team behind Melbourne Spring Fashion Week (MSFW) decided to increase their use social of media to grow their audience, they were determined to get it right.
Marketers have longed dreamed of being able to identify every one of their customers, regardless of how they are interacting.
