In our latest episode of Conversations over a cuppa with CM, we catch up with CMO50 alumni, Louise Eyres, to talk about building her marketing team for growth during the COVID-19 crisis.
At ANZ ,Louise lead the global marketing team with a focus on the enterprise marketing strategy complimenting the country specific marketing programs. At both ANZ and BHP Billiton, Louise was also responsible for the marketing and brand streams of significant M&A activity.
Louise is head of marketing and a member of Vanguard Australia’s executive team. In this role, she leads the teams responsible for developing and implementing the customer and marketing strategy and programs for Vanguard in the Australian market.
Prior to commencing this role in December 2019, Louise was chief marketing officer at Sport Australia where she designed and implemented a new Division MCIA (Marketing, Customer Insights and Analytics) responsible for marketing, brand strategy and experience, customer insights, digital strategy, media communications, and commercial partnerships.
Louise was previously with ANZ Banking Group for 14 years and BHP Billiton for 12 years.
Louise holds a Bachelor of Business (Marketing) from the University of South Australia, a Graduate Diploma International Business from Monash University, and an MBA (Executive) from UNSW Business School and is a qualified company director.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
