Welcome to the first of our quick-fire video chats with CMO50 judges to discuss what it takes to be recognised for effectiveness and innovation in 2020.
As you all are hopefully aware, this year’s nominations are now open and have been officially extended to a final deadline of 24 August.
In conversations CMO has had with our judges as well as many of you about this year’s program, it’s clear there is some uncertainty and fear around marketers showing 'effectiveness' when revenues are down and the market conditions are so difficult.
We know it’s not been easy necessarily keeping the lights on for some of you; while for others, the sheer scale of communication work involved during the last 6 months has been all-consuming. So we thought why not get our CMO50 judges to talk through such concerns and tell us in their own words, what they’re looking for this year.
First up is David Morgan, arguably one of Australia’s most senior and internationally experienced marketing guys with leadership roles locally, regionally and globally for the likes of Samsung, Standard Chartered Bank, Nestle, Citibank and HBOS, and Bankwest. David now runs MORGAN, an international marketing consulting group covering training, consulting, metrics, creating and expertise.
David is also the longest serving CMO50 judge, having helped with the program since its inception in 2015.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
