Helping Brownes Dairy translate its community engagement further in the digital space and building rapport with a younger demographic are on the priority list for the Perth-based dairy’s new general manager of marketing, Rebecca Smith.

ASX-listed wine and drinks business, Australian Vintage, has appointed its first chief marketing officer, recruiting former Freedom Foods and All G Foods marketer, Tom Dusseldorp, to the post.

​FMCG giant, Kellogg, has recruited Johnson & Johnson’s senior marketing chief, Leanne Bell, as the new marketing director across A/NZ.

SPC is synonymous with preserved fruit, but as the 110-year-old company strives to assert itself commercially in the wake of its 2019 sale by owners Coca-Cola Amatil to a private equity consortium, it is looking beyond its heritage to find new opportunities for growth.

Building maturity and growth through marketing, sales and R&D is in Bethaney George’s sights as she puts her stamp on the CEO role at Victorian-based FMCG, Mayver’s.

Kate Whitney is switching meal kits for drinks and is joining Treasury Wine Estates as its first chief digital and technology officer.

Luxury hotel amenities product producer, Vanity Group, has promoted Naomi Rheinberger to global marketing and communications director to spearhead the brand and its portfolio’s growth.

Are we back to normal? It’s a question marketers are increasingly seeking an answer to as Australia continues its progress out of the pandemic in 2022. And it’s a question Reckitt Benckiser’s recently appointed marketing director for the consumer hygiene portfolio, Florence Paoli, is putting a lot of thought into.

Experimenting from the inside has provided the motivation for Naked Life Beverages to become the first Australian customer hosted in the ANZ Worldline Payment Solution showroom in Decentraland Metaverse, its chief says.

The largest operating model change for marketing in Frucor Suntory’s history has not only paved the way to its first-ever Oceania CMO appointment, it’s also opened doors for internal promotions as well as new hires.

Unilever Australia and New Zealand has become the latest organisation to receive B Corp certification off the back of the FMCG giant’s global sustainable business strategy efforts.

Bringing younger shoppers into the baked beans category is behind SPC’s new sound collaboration with Vegemite and creator, DJ Andy Murphy, its marketing manager says.

Blending classic with contemporary to build brand salience and mental availability for long-term growth is the strategy experienced marketing leader, Jonathan Sully, is bringing to the task at William Grant and Sons.

The Australian Marketing Institute (AMI) has brought on former Mars Food Australia marketer, Brownyn Powell, as its new chief executive officer.

Plans are afoot to turn Nestlé’s new ‘Tuck in!’ initiative supporting First Nations chefs and aspiring creators into an annual program to build the industry’s content creator community.

Arnott’s latest partnership with Australia’s iconic Bluey character is a significant step forward in helping the FMCG grow its ‘better for you’ snacking category presence, its CMO says.

Marketers are the ultimate bridge builders, strategically placed to drive collaboration and cohesion across their organisations, experienced marketer and FMCG business leader, Gerard Smith, believes.

Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

Brick Lane Brewery CEO, Paul Bowker, is the first to admit his perceptions of marketing have dramatically changed as the business has matured.

The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.