Consumer segmentation, both demographic and attitudinal, is playing a vital role in maximising the effectiveness of Palmer’s Cocoa Butter’s first masterbrand campaign in Australia, its marketing chief says.

Information, connection, comfort and escapism are dominating the behaviour of Australian consumers as they strive to get through the COVID-19 crisis.

​It seems having multiple smart devices in the home will be the next tipping point for increasing consumer expectations.

Given how fast the consumer landscape is moving, and the brands leaders of today might not be around tomorrow, brands must change how they operate to remain relevant.

Social media platforms are set to face a commercial reckoning as news media organisations harness the power of customer data with contextual and professional editorial experience, News Corp Australia’s COO, Publishing, and former CMO, Damian Eales, says.

It’s rare to find a company that has been in business long enough to have completely transformed the way it does business, and still thrive in what is an increasingly dynamic and demanding consumer market.

Challenges remain for content providers, marketers, advertisers, and media, according to the Deloitte Annual Media Consumer Survey, as consumer attention spans wane, trust is eroded, and content choice increases. ​

A flourishing online consumer community is not only helping the ABC improve programming and product development, it’s also delivering an ability to demonstrate impact on attitudes and behaviours towards vital issues such as waste management.

​People’s subconscious drives 95 per cent of their purchasing decisions. This is not necessarily something marketers want to hear, but true nonetheless, said Arron Child, head of neuromarketing at Finder, at the recent ADMA Global Forum.

Building your organisation’s data muscle successfully is about keeping consumer data safe, not losing it and being ethical with how you apply it to deliver end-user value.

​One small customer insight can lead to millions in extra sales, according to Joe Urbany, professor of marketing at the University of Notre Dame, who spoke at the ADMA Global Forum today.

Australian CMOs are largely missing a strong competitive advantage that is helping the likes of Google, IBM and Visa, according to Yale University’s Centre for Customer Insights

Driven by enormous change in the research industry, one of Australia’s leading data analytical and data science businesses, TEG Rewards, has rebranded as TEG Insights this week.

​What started as a potentially career-ending sea change for Splosh CMO, Sally Boyes, has ended up being the best and most unique opportunity of her profession to date.

A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.

Marketing research has moved beyond simply seeking insights, into building functionality to be able to ensure insights are used in the best way, and the shine is coming off social media research and moving back into more ethnographic and qualitative research methods.

Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.

Carlton & United Breweries marketing director, Richard Oppy, says the biggest change to marketing strategy he’s seen over his 15-year career is the client-agency relationship.

A new marketing activity from AAMI Insurance targeting mobile consumers via Facebook and using segmentation, data insights and dynamic content is being hailed as a breakthrough for the insurance group.

Data disruption is as transformative and game-changing to customer engagement as digital disruption, it just hasn’t received enough focus yet, Ogilvy’s head of data claims. There’s also too much emphasis on technology generating data, and not enough attention placed on the people behind the insights.

A new report into US consumer data sharing and social media attitudes has highlighted a growing trend towards being more selective and exclusive when it comes to sharing personal information online.