Chief marketing officers taking up the reins as CEO or managing director of a company are still few and far between. So when they do get promoted, CMO is keen to recognise them and find out how they got there.

When you’re looking to transform a business, it pays to have a former marketer at the helm, Nick Baker believes.

Building maturity and growth through marketing, sales and R&D is in Bethaney George’s sights as she puts her stamp on the CEO role at Victorian-based FMCG, Mayver’s.

Emma Terry has become the latest CMO making the leap to the top job and has been announced as the new chief executive of the South Australian Tourism Commission (SATC).

Intrepid Travel managing director and former marketing chief, Sarah Clark, has become the new CEO of Tourism Tasmania. A Tasmanian by birth, Clark has been on the tourism body’s board since September 2021.

Amaysim’s former marketing and customer leader and now business chief, Renee Garner, believes it’s curiosity, rather than a linear career path, that has led to her to the top job.

​Tweaking your leadership style to suit diverse personalities across an organisation and being ok with people not liking you are vital attributes marketers must develop if they’re to become successful leaders.

Our latest edition of CMO magazine is now available and it’s full of thought provoking content.

Weight Watchers has promoted its marketing and engagement director, Nicole McInnes, to managing director for A/NZ and brought on a new marketing chief.

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Intrepid Travel is boasting of its first all-female regional leadership team following several executive changes announced this week.

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.

Former Youfoodz CMO, Simon Jarvis, has realised his dream of becoming a CEO and joined Aussie plant-based food meal delivery service, Garden of Vegan, as its chief.

Hot on the heels of a partnership with The Iconic, Australian circular economy startup, AirRobe, has brought on Sephora’s former general manager and professional marketer as its new GM.

Toyota Motor Corporation Australia chief marketing officer, John Pappas, has taken his next step up at the automotive giant, becoming the new chief executive officer of Lexus Australia.

Brand differentiation based on local credentials is in the sights of new Australian Ugg Boots chief executive, Paul Stern, as he takes up the reins of his first CEO position.

​Growing up in an entrepreneurial family where both parents ran their own businesses, Rebecca James was always aware of the basics of business and running your own show.

Having the respect of the CFO and an ability to speak to both cause and effect is one of the vital skills CMOs need to earn their place at the executive leadership table today. And it’s also instrumental to making the leap up to CEO, iSelect CEO, Warren Hebard, says.

SodaStream has promoted its Australian marketing director, Laura Wilson, to managing director locally, becoming the first female in the post.

Brownes Dairy marketing and sales chief, Natalie Sarich-Dayton, has been promoted to the CEO’s post, becoming the company’s first female leader in its 135-year history.

Two new group executives covering customer and brands and customer portfolios are set to join the Medibank leadership team.