Digital Marketing
Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report.
Leadership
Lifting consumer education around pet insurance to drive category growth is the name of the game for PetSure’s first CMO, Jenny Williams. And she’s harnessing media, data, content, relatable creative and her marketing smarts to achieve it.
Digital Marketing
Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.
Only one of Australia’s top five most complained about ads for 2022 was found to be in breach of the rules, latest Ad Standards annual review shows.
Digital Marketing
Both Australia and global advertising market growth are set to slow in 2023 after double-digit results in 2022 off the back of slowing momentum across television and digital channels.
Australia chalked up its 21st consecutive month of advertising spend growth in October, according to the latest Standard Media Index (SMI figures).
Digital Marketing
Deepfakes will be widely used in mainstream media and advertising within a decade and could provide the next step up in personalised advertising, leading university researchers believe. If brands get it right.
Digital Marketing
In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?
Digital Marketing
More than 15 per cent of ad spend is wasted on inventory that generates no economic value but has an excessively negative effect environmentally, a first-of-its-kind report has found.
Digital Marketing
All the latest martech and adtech news from Unity, IronSource, Twilio, Qlik, Samba TV, Klaviyo, Eyeo, Blockthrough, Openprise and GetMee.
Bunnings remains Australia’s most iconic audio logo but Menulog continues to rise up the ranks thanks to ongoing investment into its catchy tune and use of pop icons, the latest SCA iQ Veritonic Audio Logo Index 2022 reveals.
Digital Marketing
Reckitt and PubMatic have become the latest organisations to join the Ad Net Zero Global Group aimed at bringing sustainability transparency to the advertising supply chain and decarbonising the ecosystem.
After more than a decade in the post, Outdoor Media Association (OMA) chief executive, Charmaine Moldrich, has confirmed she’s stepping down in June 2023.
Digital Marketing
The Interactive Advertising Bureau (IAB) of Australia is warning attention measurement is not yet ready to become an industry standard given the lack of maturity and inconsistency in how it’s understood and being used.
Digital Marketing
A 54 per cent uplift in shoppers and above-average category brand penetration are two of the results luxury jewellery and home wares retailer, Georg Jensen, is using to prove the case for returning to outdoor media in 2023.
Digital Marketing
Endeavour Group is planning to work with brands directly as well as media agencies used by suppliers in order to provide opportunities across its new retail media network offering.
Digital Marketing
Building brand desire, opening up occasions and getting consumers to trade up are just some of the wins Moet & Chandon is already seeing from its world-first shoppable video advertising debut with New Corp Australia.
Digital Marketing
The digital advertising industry may have chalked up a 22 per cent year-on-year increase in spend to $13.9 billion this past financial year, but latest figures are showing signs of softening growth.
Digital Marketing
Havas Media Australia is claiming its new cookie-less programmatic advertising solution has delivered a 16 per cent uplift in user engagement for client, Baiada Group, against a cookie-less alternative.
Digital Marketing
All the latest martech, adtech and customer tech news from Lily AI, Teradata, Neustar, Marketplacer, Yotpo, Atomic.io, Lumos, Evorra, HubSpot and Infobip.
Digital Marketing
All the latest martech, adtech and customer technology news from VidMob, Ortto, RevSure.ai, Amperity, MediaMath, VWO, Medallia and Proofpoint.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
