Social Media
The way consumers identify themselves on Twitter can now be used by marketers in their decisions to place ads in individual feeds, under a new expansion of the site's advertising program.
Digital Marketing
In light of exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we’ve asked five CMOs, analytics technology providers and industry analysts to share their views on where the data and analytics spotlight will shine over the next 12 months.
Digital Marketing
Telstra has said its sale of Sensis to a US private equity firm is critical to transforming the White and Yellow Pages company into a "fully digital" business.
Digital Marketing
Adlux this morning announced that its search network will be used to power Coles' flybuys Toolbar for Web browsers.
Social Media
A new report into US consumer data sharing and social media attitudes has highlighted a growing trend towards being more selective and exclusive when it comes to sharing personal information online.
Digital Marketing
For leaders in the marketing industry, there’s no such thing as having too many friends in your social network. But a new study has shown that people inadvertently limit the number of close social contacts.
Digital Marketing
Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.
Digital Marketing
Oracle’s US$1.5 billion acquisition of Responsys is indicative of the rapidly changing marketing software landscape and the jostling between leading global IT vendors to win over CMOs, industry pundits claim.
Digital Marketing
US-based Internet radio streaming company, Pandora, has begun rolling out advertising solutions across its in-car offering this month.
Digital Marketing
The French government's privacy watchdog has fined Google €150,000 (US$204,000) over changes the company made to its privacy policy in March 2012.
Digital Marketing
Infor is buying PeopleAnswers, maker of software companies can use to analyze a job candidate's behavioral traits before deciding whether to make a hire. Terms of the deal, which was announced Wednesday, were not disclosed.
Digital Marketing
Forget search. The future of Yahoo is content. Yahoo's loss to Google in the search engine wars was already quite evident before the 2014 International CES, but CEO Marissa Mayer revealed a new focus for the company during her Tuesday keynote at the tech trade show.
Digital Marketing
Fashion labels face a significant challenge when it comes to delivering an integrated customer experience and brand engagement strategy. On the one hand, fashion can achieve an emotional link with consumers unique to other types of goods and services; on the other, such labels can be limited in how they can directly interact with customers because of the nature of retail and distribution.
Digital Marketing
Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims.
Digital Marketing
Ever since smartphone makers began incorporating GPS receivers into their handsets, marketers have dreamed about making use of the technology. Their goal has been to use location to target consumers with messages based on not just who they are, but where they are.
Digital Marketing
AT&T will let media companies and other partners cover the cost of delivering some data over the carrier's mobile network, letting subscribers click on videos and other content without worrying about their monthly data caps.
Social Media
Oracle has broadened the number of languages its social media analysis software supports, in a bid to appeal to enterprises with operations and customers across the world.
Social Media
Facebook has been accused of intercepting private messages of its users to provide data to marketers, according to a class-action lawsuit filed in a federal court in California.
Digital Marketing
What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.
Digital Marketing
The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.
Digital Marketing
Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
