CMO and Salesforce
Join CMO and leading Australian marketers at the Salesforce Future of Marketing event as we debate how you can own customer success
In this new age of the customer, experience is the currency of competitive advantage. Marketing leaders are the natural custodians of their organisation’s experience-led market approach, and it’s why the role is gaining executive importance. As the function closest to the customer, marketers can inform and orchestrate the way a company interacts while providing valuable insight on a customer’s needs, wants and values.
But joining the dots on experience requires moving beyond marketing and instilling the right customer focus, competencies, processes and values across the business. This involves a new array of operational capabilities, from uniting the executive team around a customer-led language and decision making track, to bringing together cross-functional groups and implementing customer experience design.
So are you ready to take up the reins as your organisation’s customer chief?
Join CMO and a panel of leading Australian marketing and customer chiefs as we debate:
· What customer experience as the primary way organisations differentiate means for the CMO role
· Where the gaps are in your marketing leadership skillset to own customer success
· Ways marketer can influence up and across to ensure customer engagement is on the executive agenda
· Technology and data’s role in customer experience excellence, and the biggest tech challenges in the next 2 years
· Reshaping marketing around customer journeys
· Creating success indicators for a customer-led approach
CMO’s special event will be held as part of the Salesforce Future of Marketing full-day event in Sydney which will examine the future of Digital Marketing and customer experience success.
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