State of the CMO 2022: Marketing’s evolving role

Just how are Australian CMOs faring as we embrace a third year of living with the global pandemic? How have these macro trends impacted the strategic and executive standing of marketing leaders? What technologies and in-house functional skills are marketers investing in right now? And what are senior marketers doing to ensure their functional approach is geared to the new growth imperative? These are just a few of the questions CMO explored with senior marketing leaders as part of our first-ever State of the CMO webinar, brought to you by Optimizely. During our initial presentation on our sixth annual report, CMO detailed eight key findings from this year’s research. Then, with a panel of marketing chiefs from Pernod Ricard, Adore Beauty and Optimizely, we delved into how marketers are practically dealing with the recalibration to growth, ongoing adaptability challenge and more.

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State of the CMO 2021

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