Brand Post
Connecting brands with IT.
Lotame
Lotame delivers flexible data solutions to future proof connectivity and drive performance across all screens. Marketers, publishers, and platforms rely on our innovative and interoperable solutions, powered by our identity platform, to onboard, enrich, and address audiences. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.
When Google announced in June it was pushing back third-party cookie deprecation to 2023, digital media professionals felt relieved. Four months later, neither marketers nor publishers have changed their old habits. Why? The industry hasn’t agreed on a path forward without third-party cookies.