• The little thought of, big risk in social engagement

    As any CMO worth their salt would know, the 97 per cent of Australians who are online using social media are not a passive audience. Not surprisingly, businesses have also embraced social media. But with such activity comes risk in many forms, one of which may surprise some readers.

Samantha Yorke

Samantha Yorke is the director of regulatory affairs at the Australian Interactive Advertising Bureau. She is a senior digital media and technology lawyer and policy advisor with more than 1 years’ experience working within the consumer technology sector in Australia and Europe. Sam was previously legal director for Yahoo! for Asia-Pacific and participated in external forums such as the Department of Broadband, Communications and the Digital Economy’s Consultative Working Group on Cybersafety and the Safer Internet Group. She consulted during reforms of the Federal Privacy Act, contributed to the Prime Minister & Cabinet’s Cyber whitepaper, and was instrumental in the drafting of the self-regulatory Best Practice Guideline for Online Behavioural Advertising. Samantha is a deputy member of the NSW Information and Privacy Commissioners Office Advisory Committee and sits on the management committee of All Together Now.

Latest Whitepapers

More whitepapers

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in