Ofer Mintz is Associate Professor of Marketing and Associate Head of the Marketing Department at the UTS Business School at the University of Technology Sydney. Ofer is a globally recognized expert in formulating customer–centric solutions to address marketing and business strategy problems organizations face, as evidenced by his publications in leading managerial and academic journals such as the World Economic Forum, Forbes, Journal of Marketing, Marketing Science, and Harvard Business School Working Knowledge, invited and delivered presentations on five continents, and his award-winning teaching and award-winning research. In 2021, Ofer became the first Australian-based scholar to have his research win the Marketing Science Institute's Buzzell Award for greatest impact on marketing practice and thought over a two-year period. In addition, Ofer was an invited delegate on an Australian Trade Mission on Innovation to the USA co-led by Tesla Chairwoman Robyn Denholm and Boeing APAC President Maureen Dougherty that led to an opportunity to visit and talk with executives from leading tech firms in the Silicon Valley and Seattle regions. Further, Ofer has been a judge for the Australian Space Design Competition and is active in many academic and managerial endeavours involving marketing analytics, digital marketing and start-up firms.