Content marketing has moved from being a specialised niche for hipsters and nerds to being mainstream, even de rigueur. All kinds of brands are waking up to the possibilities offered by content marketing and grabbing a piece of the action.
For the past few months it seems like video has been the topic on many marketers’ lips and there’s been some pretty impressive stats being thrown around.
Marketers are now realising content marketing can no longer be ignored. In fact, 65 per cent of Australian marketers plan to increase their content marketing spend over the next 12 months. The challenge they face, however, is to produce content with a real return on the bottom line.
Content marketing experts delve into the latest trends and topics influencing how marketers tell their stories
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
