Online trading platform appoints new marketing chief as it works to propel growth
Alex Clarke-Groom is taking his first steps into client-side marketing leadership, becoming the new head of marketing for digital trading platform player, Selfwealth.
The senior industry leader has spent the past 15 years working in creative agencies, most recently spending four years with Clemenger BBDO in Melbourne as client lead, managing the NAB account. He also spent six years with JWT in London and four years at both Grey London. The work has led to several industry accolades at Cannes, Eurobest and The British Arrows, including for the HSBC campaign, ‘Lift’ and Gillette’s ‘Loyalty Pays’.
Clarke-Groom joins Selfwealth as head of marketing, replacing former GM of marketing, Jarrod Purchase, who left the company last month.
“I’ve worked across many sectors as you tend to do in agencies, so I am really looking forward to concentrating my efforts on the one brand,” Clarke-Groom said of the step change. “In agencies, you get highly invested in clients and their products but sometimes you feel a little on the outside looking in. I wanted the experience of working for one of Australia’s fastest growing companies, in an exciting and challenging market, with real ability to influence its direction."
Credit: Selfwealth Selfwealth CEO, Cath Whitaker, said Clarke-Groom will play a critical in continuing the trading platform’s growth trajectory. This also includes maximising the impact of the company’s first-ever rebrand efforts, which were driven by rapid innovation of the company’s platform, escalating competitive market forces and a doubling of the total addressable market for retail share trading in the last 18 months.
“We recently rebranded as our focus is on empowering our cohort to make the right investment decisions based on the best advice. We have had significant growth, particularly over the past two years, and are looking to continue that,” Whitaker said. “Marketing will play a major role in that growth and we believe that Alex has the right balance of experience and expertise to help us achieve that, particularly having worked with numerous global iconic brands.”
Selfwealth listed on the ASX in 2017 and launched its share trading capabilities in the same year. It boasts of more than 125,000 active members with over $8.2 billion invested in ASX, US and HKEX equities. It is currently the fourth-ranked trading platform and claims to be the only local investment platform to have more market share than a ‘big four’ bank.
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