Audi Australia gets a new CMO

Former Austar marketing leader recruited as chief marketing officer for the Australian automotive business

Audi Australia has recruited one-time Austar product sales and marketing group director, Nikki Warburton, as its new chief marketing officer.

Warburton indirectly takes the reins from former amrketing and communications director Anna Burgdorf. Her appointed also comes after former GM of marketing, Kevin Goult, left the luxury automotive producer last year just prior to a restructure of the business that also saw Burgdorf gain marketing director responsibility as well as communications, and Joshua Wood promoted to lead customer experience and digital innovation.

Warburton was the group director across product, sales and marketing from 2012 until the sale of the pay TV business to Foxtel in 2012. During this time, she received eight Astra Awards for effective and outstanding consumer campaigns aimed at driving sales, retention and community engagement.

Prior to this, she worked in marketing and advertising, with a stint from 1994 to 1999 as general manager of marketing at Astra Automotive Group covering brands such as Hyundai, Chrysler Jeep and Audi.

In recent years, Warburton has been a women in TV mentor for Astra, an executive patron for Taronga Conversation Society, and on the foundation board of Shore School in Sydney.

“After a rigorous search, Nikki was an outstanding candidate and we are absolutely delighted to welcome her to Audi Australia,” local managing director, Paul Sansom, said.

“Nikki’s track record and breadth of experience speaks volumes about what she is capable of, and she already knows the Audi brand very well. She is no stranger to many of our key customers and dealers, which positions her very well to lead our marketing team as we focus on lifting the profile of the Audi brand to even greater heights.”

Commenting on her appointment, Warburton highlighted the strength of the Audi brand and said she was looking forward to working with Samson and the national dealer network.She officially takes up the post on 6 August.

“The automotive industry is my passion and I’m thrilled to be returning. I’m excited to again be part of such a sophisticated and innovative brand, with some exceptional new product that I am looking forward to showcasing in front of Australian consumers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in